SHOPPING Carefully planned retail schemes breathe new life and prosperity into a city for both shoppers and traders. They provide a heart for an area, creating an identity and unity - a marketplace where all users can commune and communicate in a safe, relaxed environment. Terry Farrell and Partners' masterplans for Newcastle's Pilgrim Street and Preston City Centre are based on substantial retail-led mixed-use development but will also extend to encompass civic, residential and commercial buildings, transport infrastructure, leisure and community facilities. TFP have set many precedents whereby masterplans have contributed to the re-establishment of areas as premier destinations where the experience of the retail environment is highly valued.